Senior Analyst

220

Bengaluru, India
Proficiency in r or python for data modelling
Strong sql skills for data handling and joins
Experience with marketing mix modelling techniques
The role involves understanding business requirements to suggest appropriate marketing measurement solutions like Media Mix Modelling

Job Summary

  • The role involves understanding business requirements to suggest appropriate marketing measurement solutions like Media Mix Modelling.
  • Candidates will conduct panel data analysis using fixed effects, random effects, and mixed effects models to evaluate marketing effectiveness.
  • The position requires interpreting results from econometric modelling to generate actionable insights and recommendations for ROI/ROAS.

Matching Summary

The role involves understanding business requirements to suggest appropriate marketing measurement solutions like Media Mix Modelling.

Skills & Requirements

Must-have

  • Proficiency in R or Python for data modelling
  • Strong SQL skills for data handling and joins
  • Experience with Marketing Mix Modelling techniques
  • Ability to perform econometric modelling and analysis
  • Knowledge of statistical tests and panel data analysis

Nice-to-have

  • Excellent storytelling and presentation skills
  • Familiarity with Tableau and PowerPoint visualization
  • Understanding of ad-stock and saturation effects
  • Experience with Shapley value and Markov chain concepts
  • Strong problem-solving and communication abilities

Key Requirements

  • Bachelor's degree in Statistics, Mathematics, Computer Science, or Engineering
  • 3-4 years of proven experience in a similar analytical role

Work Rights

Not specified

Tailored Resume

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