Senior Analytics & Personalization Consultant

Dentsu B2B APAC

Bengaluru, Karnataka, India
Remote
Web analytics, mobile measurement platforms
Tag management platforms, visualization platforms
Google bigquery experience
Dentsu B2B APAC is seeking a Senior Analytics & Personalization Consultant to support strategic deliverables through data analysis and guided development. The ideal candidate will have extensive experience in web analytics, data management, and a strong understanding of digital marketing strategies

Job Summary

  • Lead and own the analysis of highly complex data sources, identifying trends and patterns in data and make recommendations based on analysis results.
  • Analyze data and generate insights in form of revenue/growth prediction, trends and anomalies, customer segmentation, pathing analysis and more.
  • Provide support and mentorship to the team members, ensuring they are progressively able to take on more complex tasks and upskill others.

Matching Summary

Match Score: 85

Dentsu B2B APAC is seeking a Senior Analytics & Personalization Consultant to support strategic deliverables through data analysis and guided development. The ideal candidate will have extensive experience in web analytics, data management, and a strong understanding of digital marketing strategies.

Skills & Requirements

Must-have

  • Web Analytics, Mobile Measurement Platforms
  • Tag Management Platforms, Visualization Platforms
  • Google BigQuery experience
  • Large digital marketing data sets
  • CRO tools like VWO, Dynamic Yield
  • Google Marketing Platform
  • Data analysis and recommendation development

Nice-to-have

  • Ability to simplify data and tell a story
  • Knowledge of Digital Marketing Analytics
  • Experience with Tableau, Looker, Data Studio

Key Requirements

  • 4-6 or more years of experience
  • Bachelor’s degree in Computer Science, Information Systems or Statistics
  • Limited Working experience with scripting languages like R, Python
  • Ability to clearly communicate processes, strategies and requirements
  • Able to manage projects and delegate work seamlessly

Work Rights

Not specified

Tailored Resume

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