Responsable Digital Experience (h,f,x)

Mondelez International

Clamart, France
**
Digital experience strategy
Content strategy and planning
Cross-channel campaign orchestration
** Mondelēz International is seeking a Responsable Digital Experience in Clamart, France, to lead digital strategy and innovation within their consumer experience team. The role focuses on implementing pilot projects, leveraging disruptive technologies, and enhancing the digital ecosystem for brand experiences. **

Job Summary

  • Designs & orchestrates intelligent brand experiences across paid, owned & earned touchpoints, leveraging data, creativity and technology.
  • Establishes Influencer & Creator strategy for France, brands, and manages agencies to deliver influencer marketing programs.
  • Ensures France leverages Digital Asset Management and internal Gen AI systems to automate creative adaptations.

Matching Summary

Match Score: 75

** Mondelēz International is seeking a Responsable Digital Experience in Clamart, France, to lead digital strategy and innovation within their consumer experience team. The role focuses on implementing pilot projects, leveraging disruptive technologies, and enhancing the digital ecosystem for brand experiences. **

Skills & Requirements

Must-have

  • Digital experience strategy
  • Content strategy and planning
  • Cross-channel campaign orchestration
  • Influencer marketing strategy
  • GenAI orchestration and deployment
  • Performance analytics and reporting

Nice-to-have

  • Agile methodologies
  • Startup landscape knowledge
  • Familiarity with FMCG sector
  • Strong storytelling skills
  • Passion for innovation

Key Requirements

  • 10+ years of experience in digital marketing
  • Proven experience in cross-channel campaign orchestration
  • Experience managing agencies and multi-stakeholders
  • Application of AI technology for creative and digital content
  • Familiar with analytical tools and technologies

Work Rights

Not specified

Tailored Resume

Cover Letter