Formulate marketing objectives and behavior shifts
Collaborate with r&d and supply chain teams
The role involves deep diving into consumer insights to identify key triggers and barriers that drive business goals
Job Summary
The role involves deep diving into consumer insights to identify key triggers and barriers that drive business goals.
Candidates will collaborate with cross-functional teams including R&D, Finance, and Supply Chain to ensure new product launches align with market needs.
Philips is a health technology company built on the belief that every human matters and requires office-based work at least 4 days per week.
Matching Summary
The role involves deep diving into consumer insights to identify key triggers and barriers that drive business goals.
Skills & Requirements
Must-have
Deep dive consumer insights analysis
Formulate marketing objectives and behavior shifts
Collaborate with R&D and supply chain teams
Execute campaign activation across touchpoints
Analyze category growth and market share metrics
Manage advertising and promotion spend
Nice-to-have
Strong communication and presentation skills
Ability to influence multiple stakeholders
Experience in beauty or FMCG industry
Consumer-centric proposition design
Consistent execution of consumer experience journey