Audience Segmentation Manager

Caterpillar of Australia

Base: $128,470.00 - $192,710.00; bonus/equity: inc...
Salesforce marketing cloud consultant certification
Audience segmentation strategy development
Data quality monitoring and integrity
This role bridges strategic planning and technical execution to implement personalized digital marketing at scale within a global team

Job Summary

  • This role bridges strategic planning and technical execution to implement personalized digital marketing at scale within a global team.
  • The position requires a current Salesforce Marketing Cloud Consultant Certification and expertise in developing segmentation strategies using multiple data sources.
  • Employees benefit from working with a Fortune 100 leader, access to emerging technologies, and a comprehensive benefits package including health insurance and tuition reimbursement.

Matching Summary

This role bridges strategic planning and technical execution to implement personalized digital marketing at scale within a global team.

Salary

Base: $128,470.00 - $192,710.00; Bonus/Equity: Incentive bonus available; Benefits: Medical, dental, vision, 401(k), HSA, FSA, parental leave, tuition reimbursement

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud Consultant Certification
  • Audience segmentation strategy development
  • Data quality monitoring and integrity

Nice-to-have

  • Strong stakeholder management skills
  • Experience scaling digital products globally
  • Ability to drive change and build consensus

Key Requirements

  • Current Salesforce Marketing Cloud Consultant certification
  • Bachelor's degree in Marketing, Digital Media, or related field
  • Direct experience scaling digital products for enterprise use

Work Rights

Not specified

Tailored Resume

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