Director, Customer Lifecycle Management & Commercialization

Prudential Assurance UK

12+ years customer strategy experience
Data-driven lifecycle management models
Cross-functional team leadership
The role leads the design and execution of enterprise-wide strategies to maximize customer lifetime value

Job Summary

  • The role leads the design and execution of enterprise-wide strategies to maximize customer lifetime value.
  • This position drives impactful customer lifecycle initiatives and data-driven cross-sell/upsell programs that deepen engagement.
  • Prudential pledges to be a place where employees can Connect, Grow, and Succeed within a culture celebrating diversity.

Matching Summary

The role leads the design and execution of enterprise-wide strategies to maximize customer lifetime value.

Skills & Requirements

Must-have

  • 12+ years customer strategy experience
  • Data-driven lifecycle management models
  • Cross-functional team leadership
  • Repurchase and portfolio growth strategies
  • Segment marketing expertise

Nice-to-have

  • Master degree in relevant disciplines
  • Experience from financial institution
  • High-performance culture building
  • Innovation in engagement tools

Key Requirements

  • Degree holder in Marketing/Business or related
  • Fluent in English and Cantonese
  • 12+ years working experience
  • Track record in customer loyalty and revenue growth

Work Rights

Not specified

Tailored Resume

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