This role is crucial for the execution of aligned media strategies, optimizing campaigns, analyse data and ensuring that our media efforts align with specific objectives
Job Summary
This role is crucial for the execution of aligned media strategies, optimizing campaigns, analyse data and ensuring that our media efforts align with specific objectives.
The candidate needs strong technical knowledge of biddable media platforms with strong emphasis on client interaction and communication about tactical plan and performance.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Matching Summary
This role is crucial for the execution of aligned media strategies, optimizing campaigns, analyse data and ensuring that our media efforts align with specific objectives.
Skills & Requirements
Must-have
Social, Search, and Programmatic media
Biddable media platforms
Client interaction and communication
Campaign performance analysis
Data-driven decision-making
Nice-to-have
AI-driven media operating unit
Creative personalization at scale
Pioneering agentic marketing platform
Test and learn mindset
Key Requirements
Minimum 0-1 years of relevant work experience
Proficient in various data and analytics tools (GA4, MMP, CAPI, CRM Integration etc.)
Hands on experience working on major ad platforms (Google, Meta, Tiktok, DV360)