The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census
Job Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
The incumbent must ensure all information release policies comply with current Privacy Rules and Regulations while maintaining resident confidentiality.
This position requires preparing a departmental operating budget and serving on various facility committees as directed by the Administrator.
Matching Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
Skills & Requirements
Must-have
Bachelor's Degree or equivalent experience
5 years marketing in healthcare setting
Microsoft Suite proficiency
HIPAA privacy rule compliance
Budget development and management
Public relations policy creation
Nice-to-have
Creative support for activity departments
Strong rapport with community leaders
Emergency public relations management
Internal communications organization
Customer satisfaction survey implementation
Key Requirements
Bachelor's Degree from accredited college/university
Five years experience in healthcare marketing/public relations