Media Planner

WPP Media

Turin, Italy
On-site
Offline media planning (tv, print, radio)
Competitive analysis and strategic insights
Advanced media planning tools proficiency
WPP Media is seeking a Linear Media Planner to design and optimize offline media plans across TV, Print, and Radio. The ideal candidate will have 1-3 years of media planning experience, strong analytical skills, and proficiency in industry-specific tools

Job Summary

  • The Linear Planner will be responsible for the design, development, and optimization of complex and highly effective offline media plans (TV, Print, Radio).
  • This role is key in strategic competitive analysis and advanced reporting, actively contributing to the definition of communication strategies.
  • WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

Matching Summary

Match Score: 85

WPP Media is seeking a Linear Media Planner to design and optimize offline media plans across TV, Print, and Radio. The ideal candidate will have 1-3 years of media planning experience, strong analytical skills, and proficiency in industry-specific tools.

Skills & Requirements

Must-have

  • Offline media planning (TV, Print, Radio)
  • Competitive analysis and strategic insights
  • Advanced media planning tools proficiency
  • Budget monitoring and control
  • Internal team coordination

Nice-to-have

  • Data-driven insights
  • Proactive project management
  • Teamwork and collaboration
  • Results-oriented approach

Key Requirements

  • 1-3 years of media planning experience
  • Expertise in offline media (TV, Print, Radio)
  • Proficiency in Kubik, Arianna, Kimono, AQX, MCS, NetBox
  • Bachelor's degree or equivalent
  • Excellent English command
  • Proficiency in Microsoft Office Suite

Work Rights

Not specified

Tailored Resume

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