Marketing Manager

World Book Inc.

Chicago, IL, United States
Base: $75,000 - $85,000; bonus/equity: not specifi...
3+ years b2b or edtech marketing experience
Demand generation and email marketing expertise
Experience with salesforce and hubspot crm
The role involves defining, developing, and implementing marketing programs including web sites, direct marketing campaigns, and print advertising to accelerate awareness and pipeline growth

Job Summary

  • The role involves defining, developing, and implementing marketing programs including web sites, direct marketing campaigns, and print advertising to accelerate awareness and pipeline growth.
  • Candidates will create compelling, educator-centered messaging and content while collaborating closely with Sales, Product, and Customer Success teams to ensure accurate and consistent communication.
  • World Book offers a comprehensive benefits package including medical, dental, vision, and 401k matching alongside the stability of a long-standing brand paired with an evolving EdTech portfolio.

Matching Summary

The role involves defining, developing, and implementing marketing programs including web sites, direct marketing campaigns, and print advertising to accelerate awareness and pipeline growth.

Salary

Base: $75,000 - $85,000; Bonus/Equity: Not specified; Benefits: Medical, dental, vision, 401k matching

Skills & Requirements

Must-have

  • 3+ years B2B or EdTech marketing experience
  • Demand generation and email marketing expertise
  • Experience with Salesforce and HubSpot CRM
  • Strong written communication for educators
  • Project management skills using Monday.com

Nice-to-have

  • Previous experience supervising a small team
  • Targeted regional marketing initiative experience
  • Collaborative self-directed mindset
  • Background in K-12 school district sales support

Key Requirements

  • Bachelor's degree in marketing, communications, or related field
  • 3+ years of B2B or EdTech marketing experience
  • Experience supporting sales teams serving K-12 schools or districts

Work Rights

Not specified

Tailored Resume

Cover Letter