Netflix is pursuing consumer products to drive meaningful show awareness and long-term revenue by promoting titles through licensed merchandise
Job Summary
Netflix is pursuing consumer products to drive meaningful show awareness and long-term revenue by promoting titles through licensed merchandise.
The role involves leading innovative retail marketing campaigns and activations in the DACH region while localizing and rolling out global and regional campaigns.
Netflix values inclusion and diversity, providing accommodations during the hiring process and striving to create a meaningful interview experience for all candidates.
Matching Summary
Netflix is pursuing consumer products to drive meaningful show awareness and long-term revenue by promoting titles through licensed merchandise.
Skills & Requirements
Must-have
Retail marketing campaigns and activations
Localization of global marketing campaigns
360° marketing and media mix expertise
Strong network in DACH retail and licensing
Fluent in English and German
Project management and organizational skills
Commercial acumen in retail marketing
Nice-to-have
Collaboration with cross-functional teams
Digital and social campaign management
Flexibility to travel within Germany and EMEA
Experience with major DACH retailers
Key Requirements
10+ years marketing experience in DACH consumer products or retail
Deep understanding of mass, specialty, e-commerce, and licensing account strategies
Fluent in English and German
High flexibility to travel within Germany and occasionally EMEA