Director Of Brand & Advocacy

Calendly

Remote, US
Base: tier 1 ($223,835-$279,793), tier 2 ($205,182...
Remote
15+ years brand communications experience
3+ years director-level leadership role
Integrated brand amplification strategy
Calendly is seeking a Director of Brand & Advocacy to drive their brand amplification strategy across social media, PR, and customer advocacy channels. The ideal candidate will have extensive experience in brand management and communications, with a strong focus on building teams and developing strategic initiatives

Job Summary

  • This role involves defining a 1-3 year vision for Calendly's brand amplification across social, PR, and advocacy channels to drive awareness and affinity.
  • The successful candidate will lead a team including a Social Media Lead and Customer Advocacy Lead while partnering with internal communications to activate employees as brand voices.
  • Calendly offers a competitive total rewards package including base salary ranging from $186k to $279k depending on location tier, equity awards, and performance bonuses.

Matching Summary

Match Score: 85

Calendly is seeking a Director of Brand & Advocacy to drive their brand amplification strategy across social media, PR, and customer advocacy channels. The ideal candidate will have extensive experience in brand management and communications, with a strong focus on building teams and developing strategic initiatives.

Salary

Base: Tier 1 ($223,835-$279,793), Tier 2 ($205,182-$256,477), Tier 3 ($186,529-$233,161); Bonus/Equity: Top Performer Bonus program and equity awards available; Benefits: Competitive benefits included in total rewards package

Skills & Requirements

Must-have

  • 15+ years brand communications experience
  • 3+ years director-level leadership role
  • Integrated brand amplification strategy
  • B2B social media strategy expertise
  • Customer advocacy program development
  • PR contractor management skills
  • Data-driven KPI establishment

Nice-to-have

  • Experience in product-led growth environments
  • Familiarity with advocacy platforms like Influitive
  • Existing B2B technology media relationships
  • Background spanning in-house and agency work
  • Employee advocacy platform collaboration experience

Key Requirements

  • 15+ years progressive experience in brand or marketing
  • 3+ years in director-level or senior leadership position
  • Authorized to work lawfully in the United States
  • Proven track record of scaling customer advocacy programs
  • Deep expertise in B2B social media strategy

Work Rights

Must be authorized to work lawfully in the USA

Tailored Resume

Cover Letter