Senior Director, Relationship Marketing Strategy (insurance/wealth Mgmt B2b)

Dentsu Creative ANZ / Merkle

New York, US
Base: $136,000-$185,000; bonus: discretionary ince...
Fully remote
10+ years in data-driven marketing
5+ years agency or consulting experience
Wealth management or group insurance b2b experience
The role involves leading the development of strategic omni-channel marketing plans for a major Insurance/Wealth Management client

Job Summary

  • The role involves leading the development of strategic omni-channel marketing plans for a major Insurance/Wealth Management client.
  • Candidates must possess a deep understanding of the customer lifecycle and how data drives personalized marketing experiences.
  • The position offers a competitive salary range of $136,000-$185,000 along with comprehensive benefits including medical, dental, vision, and 401k.

Matching Summary

The role involves leading the development of strategic omni-channel marketing plans for a major Insurance/Wealth Management client.

Salary

Base: $136,000-$185,000; Bonus: Discretionary incentive compensation eligible; Benefits: Medical, vision, dental, life, disability, 401k, PTO, parental leave

Skills & Requirements

Must-have

  • 10+ years in data-driven marketing
  • 5+ years agency or consulting experience
  • Wealth Management or Group Insurance B2B experience
  • CRM and 1st party data expertise
  • Strategic omni-channel planning skills

Nice-to-have

  • Strong creative and analytic thinking balance
  • Experience with diverse vertical markets
  • High intellectual curiosity and drive
  • Ability to work in matrixed organizations

Key Requirements

  • Bachelor's Degree required
  • 10+ years experience in data driven marketing
  • 5+ years working in an agency or consulting firm
  • Proficiency in Excel and PowerPoint

Work Rights

Not specified

Tailored Resume

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