Consumer behavior analysis and insight capabilities
Digital marketing tools including ai and dsp
The role focuses on driving continuous innovation in the company's new retail business through advanced digital marketing and consumer insights
Job Summary
The role focuses on driving continuous innovation in the company's new retail business through advanced digital marketing and consumer insights.
Responsibilities include analyzing consumer shopping behaviors in the pharmaceutical instant retail sector and developing strategies for long-term channel growth.
Candidates must collaborate across departments to uncover Omni-channel opportunities and support the development of innovative product varieties.
Matching Summary
The role focuses on driving continuous innovation in the company's new retail business through advanced digital marketing and consumer insights.
Skills & Requirements
Must-have
7+ years market and digital marketing experience
Consumer behavior analysis and insight capabilities
Digital marketing tools including AI and DSP
O2O and instant retail industry knowledge
Cross-departmental collaboration skills
Nice-to-have
Foreign pharmaceutical retail work experience
Experience with Omni-channel population operations