Public Sector Field Marketing Manager

Skillsoft

Remote
Remote
Public sector marketing strategy
Integrated campaign management
Digital demand generation
Skillsoft is seeking a Public Sector Field Marketing Manager to drive demand generation and marketing strategies focused on federal, state, local, and education segments. The role emphasizes integrated marketing campaigns that blend in-person events with digital tactics to enhance engagement and pipeline growth

Job Summary

  • Skillsoft is seeking a Public Sector Field Marketing & Demand Gen Manager to drive awareness, engagement, and pipeline within US FED and SLED segments.
  • This role involves owning integrated, multi-touch campaigns blending in-person experiences with digital demand generation tactics.
  • Success will be measured by account engagement, MQL/SQL conversion, and sourced/influenced pipeline within government buying and funding cycles.

Matching Summary

Match Score: 85

Skillsoft is seeking a Public Sector Field Marketing Manager to drive demand generation and marketing strategies focused on federal, state, local, and education segments. The role emphasizes integrated marketing campaigns that blend in-person events with digital tactics to enhance engagement and pipeline growth.

Skills & Requirements

Must-have

  • Public Sector Marketing Strategy
  • Integrated Campaign Management
  • Digital Demand Generation
  • Field Event Execution
  • Account-Based Marketing (ABM)

Nice-to-have

  • Voice of public sector marketing
  • Cross-functional collaboration
  • Continuous optimization

Key Requirements

  • 5+ years of B2B marketing experience
  • Experience marketing to public sector audiences
  • Familiarity with government contracting vehicles

Work Rights

Not specified

Tailored Resume

Cover Letter