Bm/sbm-lokelma Mkt-上海

AstraZeneca

Shanghai, China
Deep understanding of customer insights
Develop brand plan and execution strategy
Coordinate advisory boards and symposia
The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives

Job Summary

  • The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives.
  • Candidates must coordinate critical external stakeholder activities including advisory boards, symposia, and medical conferences.
  • The position involves analyzing market dynamics, epidemiology, and competitor data to formulate effective promotion mixes.

Matching Summary

The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives.

Skills & Requirements

Must-have

  • Deep understanding of customer insights
  • Develop brand plan and execution strategy
  • Coordinate advisory boards and symposia
  • Analyze market data and research results
  • Manage agency proposals and projects

Nice-to-have

  • Strong cross-functional communication skills
  • Ability to influence key stakeholders
  • Proactive approach to product knowledge
  • Experience with therapeutic area trends

Key Requirements

  • Knowledge of NRDL/PRDL access environment
  • Understanding of national healthcare regulatory environment
  • Experience with hospital listing and tender policies
  • Proficiency in situation analysis and SWOT identification

Work Rights

Not specified

Tailored Resume

Cover Letter