Product Marketing Manager* Alpina (weiße Farben)

DAW SE

Rhein-Main-Gebiet, Germany
Market research and competitor analysis
Portfolio and customer development analysis
Product concept development and launch
You will conduct market research and observe competitor activities to identify opportunities and risks in the white paints product portfolio

Job Summary

  • You will conduct market research and observe competitor activities to identify opportunities and risks in the white paints product portfolio.
  • You will develop complete product concepts and their market launch, including placement measures for the point of sale and online channels.
  • Home office and mobile working within Germany are possible for a total of 9 days per month.

Matching Summary

You will conduct market research and observe competitor activities to identify opportunities and risks in the white paints product portfolio.

Skills & Requirements

Must-have

  • Market research and competitor analysis
  • Portfolio and customer development analysis
  • Product concept development and launch
  • Marketing plan implementation and KPI tracking
  • ERP/PIM systems experience (e.g. SAP)
  • MS Office proficiency (Excel, PowerPoint)

Nice-to-have

  • Strong sense of customer needs and trends
  • Ability to motivate and inspire others
  • Solution-oriented and independent work style

Key Requirements

  • 3+ years of experience in marketing or product management
  • Experience in a branded goods company
  • Trade marketing knowledge is ideal
  • Experience working closely with sales teams
  • Fluent German and English communication

Work Rights

Not specified

Tailored Resume

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