Not specified; not specified; comprehensive benefi...
On-site
7+ years web content management experience
Enterprise cms expertise (aem or sitecore)
B2b web experience optimization
Appian is seeking a Web Content Manager to oversee the production and maintenance of its web presence, ensuring it is user-friendly and optimized for B2B engagement. The ideal candidate will have extensive experience in web content management, particularly within the B2B sector, and a strong technical background in enterprise-level CMS platforms
Job Summary
The role focuses on overseeing the end-to-end production of high-quality web pages optimized for the B2B buyer journey.
Appian values intensity and excellence, requiring a strategic partner to manage complex stakeholder environments and streamline production workflows.
The position includes leading conversion rate optimization efforts and designing training programs to empower cross-functional teams in self-service content updates.
Matching Summary
Match Score: 85
Appian is seeking a Web Content Manager to oversee the production and maintenance of its web presence, ensuring it is user-friendly and optimized for B2B engagement. The ideal candidate will have extensive experience in web content management, particularly within the B2B sector, and a strong technical background in enterprise-level CMS platforms.
Salary
Not specified; Not specified; Comprehensive benefits package including health coverage, ESPP, retirement plan, and tuition reimbursement
Skills & Requirements
Must-have
7+ years web content management experience
Enterprise CMS expertise (AEM or Sitecore)
B2B web experience optimization
Stakeholder management and prioritization
Webpage localization workflow management
Design system and component library maintenance
Nice-to-have
Conversion rate optimization (CRO) testing
Distributed authoring training programs
SEO/AEO alignment strategies
Cross-functional team enablement
Global web footprint consistency
Key Requirements
Bachelor's degree in Marketing, Business, Communications, or related field
7+ years of related experience in web content management
Deep expertise in enterprise-level CMS platforms like Adobe Experience Manager or Sitecore