Brand Manager - Onco - Hcm

AstraZeneca

Vietnam
Evaluate marketing programs
Analyze market data
Localize brand operational plan
Proactively and efficiently involve in evaluating marketing program and analysis of market data to identify key area of opportunities and risks

Job Summary

  • Proactively and efficiently involve in evaluating marketing program and analysis of market data to identify key area of opportunities and risks.
  • Localises brand operational plan, work cross functionally to implement marketing activities and campaign, patient access programs for the assigned products within a given therapeutic area.
  • Responsible for team performance and development. Responsible for the management of team’s budget and brands’ A&P spend.

Matching Summary

Proactively and efficiently involve in evaluating marketing program and analysis of market data to identify key area of opportunities and risks.

Skills & Requirements

Must-have

  • Evaluate marketing programs
  • Analyze market data
  • Localize brand operational plan
  • Implement marketing activities and campaigns
  • Manage team budget and A&P spend
  • Develop key stakeholders and KOLs
  • Adhere to global policy and code of conduct

Nice-to-have

  • Scientific background or affinity
  • Cross-functional collaboration
  • Team player and results oriented
  • Understanding of healthcare environment

Key Requirements

  • Bachelor’s Degree of Pharmacy or Medicine
  • > 3 years experience in pharmaceutical brand management
  • Excellent operational skills
  • Ability to think strategically
  • Strong interpersonal and communication skills
  • MBA in relevant field
  • Experience in Insight/Market Research
  • Field force and/or Field force Leadership experience
  • Experience in patient programs

Work Rights

Not specified

Tailored Resume

Cover Letter