Marketing Crm Senior Analyst

Rappi Com Ec

Crm and marketing automation platforms
Data-driven campaign optimization
Multichannel campaign execution
You will design, execute, and optimize multichannel campaigns to maximize Customer Lifetime Value and reduce Churn Rate

Job Summary

  • You will design, execute, and optimize multichannel campaigns to maximize Customer Lifetime Value and reduce Churn Rate.
  • This role acts as the bridge between data technology and marketing creativity to deliver impactful retention strategies.
  • You will work closely with Product, Data, and Creative teams to ensure data integrity and brand consistency.

Matching Summary

You will design, execute, and optimize multichannel campaigns to maximize Customer Lifetime Value and reduce Churn Rate.

Skills & Requirements

Must-have

  • CRM and Marketing Automation platforms
  • Data-driven campaign optimization
  • Multichannel campaign execution
  • Customer journey management
  • Data analysis and segmentation
  • SQL intermediate knowledge
  • Collaboration with cross-functional teams

Nice-to-have

  • Growth mindset and experimentation
  • Ability to communicate technical concepts simply
  • Experience with predictive modeling
  • Strong focus on continuous learning

Key Requirements

  • 4-5 years CRM or Retention Marketing experience
  • Proficiency in CRM/MA platforms like Salesforce Marketing Cloud or Braze
  • Intermediate SQL skills
  • Experience with data visualization tools such as Tableau or Looker

Work Rights

Not specified

Tailored Resume

Cover Letter