Sr Manager, Marketing Automation (100% Remote)

US FOODS

United States
$100,000 - $160,000 py
Fully remote
Salesforce marketing cloud optimization
Customer lifecycle strategy
Personalized engagement
Lead the strategic development and execution of customer relationship initiatives across the full lifecycle

Job Summary

  • Lead the strategic development and execution of customer relationship initiatives across the full lifecycle.
  • Oversee the email channel and guide the SMS contact plan, instilling high velocity, insight-driven testing and optimization.
  • Manage and mentor a team of CRM marketers and technical specialists (4 to 5 direct reports).

Matching Summary

Lead the strategic development and execution of customer relationship initiatives across the full lifecycle.

Salary

$100,000 - $160,000

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud optimization
  • customer lifecycle strategy
  • personalized engagement
  • email and SMS channel management
  • data-driven triggers
  • campaign execution

Nice-to-have

  • foster a culture of innovation
  • collaboration and continuous improvement
  • experience in B2B or foodservice

Key Requirements

  • 7 years of CRM or lifecycle marketing experience
  • 3 years in a leadership role
  • Proficiency in Salesforce Marketing Cloud and Sales Cloud
  • Familiarity with Salesforce Data Cloud and Snowflake
  • Bachelor’s in Marketing, Business, or related field
  • Salesforce Marketing Cloud certification

Work Rights

Not specified

Tailored Resume

Cover Letter