Senior Product Marketer

Humana

Arlington, VA, US
Base: $94,900 - $130,500 py; bonus: eligible for i...
Fully remote with occasional in-office work for collaboration and meetings.
Medicare advantage marketing experience
Regulated healthcare environment knowledge
Cross-functional collaboration with sales and compliance
Humana is seeking a Senior Product Marketer for Medicare Advantage plans, focusing on developing and executing marketing strategies to improve acquisition, engagement, and retention among senior audiences. The ideal candidate will have extensive experience in healthcare marketing, particularly within regulated environments, and possess strong collaboration and strategic skills

Job Summary

  • The role supports the development of product marketing strategies that drive acquisition, engagement, and retention for Humana's Medicare Advantage plans.
  • Candidates must translate product value and benefits into compelling, compliant marketing programs tailored for senior audiences.
  • Humana offers competitive benefits including medical, dental, vision, 401(k) retirement savings, and paid time off.

Matching Summary

Match Score: 85

Humana is seeking a Senior Product Marketer for Medicare Advantage plans, focusing on developing and executing marketing strategies to improve acquisition, engagement, and retention among senior audiences. The ideal candidate will have extensive experience in healthcare marketing, particularly within regulated environments, and possess strong collaboration and strategic skills.

Salary

Base: $94,900 - $130,500 per year; Bonus: Eligible for incentive plan based on performance; Benefits: Medical, dental, vision, 401(k), PTO, parental leave

Skills & Requirements

Must-have

  • Medicare Advantage marketing experience
  • Regulated healthcare environment knowledge
  • Cross-functional collaboration with Sales and Compliance
  • Consumer insights and segmentation expertise
  • CMS regulations familiarity

Nice-to-have

  • Master's degree in Marketing or Business
  • Performance measurement and optimization skills
  • Experience with government-sponsored health plans
  • Strategic brief writing proficiency

Key Requirements

  • Bachelor's degree in Marketing or related field
  • 4+ years of Medicare Advantage or healthcare marketing experience
  • Working knowledge of CMS regulations and compliance standards

Work Rights

Not specified

Tailored Resume

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