This role is responsible for building and executing full-funnel demand generation programs that attract, engage, and convert insurance carriers, MGAs, TPAs, and other biller organizations
Job Summary
This role is responsible for building and executing full-funnel demand generation programs that attract, engage, and convert insurance carriers, MGAs, TPAs, and other biller organizations.
The ideal candidate brings a strong understanding of insurance billing and payment complexity and can translate that knowledge into compelling campaigns that support long, multi-stakeholder enterprise sales cycles.
We offer a comprehensive and competitive benefits program designed to support the wellbeing, growth, and work–life balance of our India team members.
Matching Summary
This role is responsible for building and executing full-funnel demand generation programs that attract, engage, and convert insurance carriers, MGAs, TPAs, and other biller organizations.
Skills & Requirements
Must-have
Full-funnel demand generation programs
Insurance billing and payment complexity
B2B demand generation
Marketing automation platforms
Salesforce CRM
ABM platforms
Data-driven decisions
Nice-to-have
AI maturity and responsible innovation
Purpose-driven environment
Enterprise sales cycles
Continuous improvement
Key Requirements
2–3+ years of experience in B2B demand generation
Experience marketing to insurance carriers or insurance-adjacent audiences
Hands-on experience with marketing automation platforms, CRM systems such as Salesforce, ABM tools, and digital campaign platforms
Strong analytical skills
Excellent communication skills
Understanding of insurance billing workflows, payment acceptance, reconciliation, and compliance requirements
Familiarity with enterprise buyer groups and multi-stakeholder purchasing processes