Associate Manager, Performance Analytics - Food

WPP Media Australia & New Zealand

New York, United States
On-site
3-5 years media analytics experience
Proficiency in power bi or tableau
Experience with google meta tiktok platforms
This role supports the Media Performance Analytics Manager in executing measurement frameworks and enabling data-driven media optimization for Unilever campaigns

Job Summary

  • This role supports the Media Performance Analytics Manager in executing measurement frameworks and enabling data-driven media optimization for Unilever campaigns.
  • The successful candidate will translate complex analytics into clear business narratives and recommendations presented directly to Unilever stakeholders.
  • WPP offers competitive medical, group retirement plans, vision, dental insurance, and significant paid time off as part of its benefits package.

Matching Summary

This role supports the Media Performance Analytics Manager in executing measurement frameworks and enabling data-driven media optimization for Unilever campaigns.

Skills & Requirements

Must-have

  • 3-5 years media analytics experience
  • Proficiency in Power BI or Tableau
  • Experience with Google Meta TikTok platforms
  • Knowledge of MMM Attribution and Lift Testing
  • Strong data storytelling and visualization skills

Nice-to-have

  • Basic coding skills in SQL or Python
  • Experience in agency or client-side embedded roles
  • Advanced degree in relevant field
  • Ability to thrive in dynamic client-facing environment
  • Familiarity with WPP Open platform

Key Requirements

  • Bachelor's degree required
  • 3-5 years in media analytics or market research
  • Experience with major media platforms like Google and Meta

Work Rights

Not specified

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