Digital Excellence Manager Oncology Befristet Für 2 Jahre (m/w/d)
AstraZeneca
Hamburg, Germany
Omnichannel campaign development and execution
Digital strategy and customer engagement
Kpi monitoring and analysis
Develop and implement omnichannel campaigns in close coordination with cross-functional teams based on the German AstraZeneca Omnichannel Framework
Job Summary
Develop and implement omnichannel campaigns in close coordination with cross-functional teams based on the German AstraZeneca Omnichannel Framework.
Monitor KPIs for benefit assessment of digital activities from customer and AstraZeneca perspectives for continuous improvement and personalization of digital offerings.
AstraZeneca embraces diversity and equality of opportunity, committed to building an inclusive and diverse team representing all backgrounds.
Matching Summary
Develop and implement omnichannel campaigns in close coordination with cross-functional teams based on the German AstraZeneca Omnichannel Framework.
Skills & Requirements
Must-have
Omnichannel campaign development and execution
Digital strategy and customer engagement
KPI monitoring and analysis
Agile project management (SCRUM)
Compliance with legal frameworks (HWG, UWG)
Nice-to-have
Customer-centric approach
Cross-functional team collaboration
International team coordination
Passion for innovation
Key Requirements
Completed business or science degree
Experience in omnichannel campaigns in life sciences