Head Of Global B2b Marketing And Digital

Dyson

Global b2b marketing strategy
Integrated online and offline marketing
High-impact digital campaigns
Define and drive Dyson B2B’s multi-year marketing strategy and annual plans, aligning all channels and initiatives to business and commercial targets

Job Summary

  • Define and drive Dyson B2B’s multi-year marketing strategy and annual plans, aligning all channels and initiatives to business and commercial targets.
  • Oversee all digital channels (website, landing pages, CRM platforms, analytics, and B2B e-commerce interfaces), ensuring best-in-class performance.
  • Build and mentor a high-performing marketing team, fostering a culture of collaboration, achievement, and innovation.

Matching Summary

Define and drive Dyson B2B’s multi-year marketing strategy and annual plans, aligning all channels and initiatives to business and commercial targets.

Skills & Requirements

Must-have

  • Global B2B marketing strategy
  • Integrated online and offline marketing
  • High-impact digital campaigns
  • Event marketing and lead generation
  • B2B messaging and positioning

Nice-to-have

  • Fostering a culture of collaboration
  • Balancing creativity, process, and data

Key Requirements

  • Degree in Marketing, Business, Digital, or related field
  • Substantial experience leading B2B marketing internationally
  • Track record managing integrated marketing strategies
  • Experience building and scaling digital marketing programs
  • Direct experience with digital platforms (AI for lead gen, B2B e-commerce)
  • Hands-on expertise executing offline campaigns and event marketing
  • Strong leadership skills

Work Rights

Not specified

Tailored Resume

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