Develop and lead the channel strategy, evaluating and defining the role of each channel within the commercial strategy considering profitability, coverage, growth, and customer experience
Job Summary
Develop and lead the channel strategy, evaluating and defining the role of each channel within the commercial strategy considering profitability, coverage, growth, and customer experience.
Structure and monitor growth plans per channel with clear goals and Key Performance Indicators (KPIs), conducting performance, profitability, and ROI analyses per channel.
Act as an agent of digitalization for the commercial strategy, driving the use of data, digital tools, process automation, and new decision-making methods.
Matching Summary
Develop and lead the channel strategy, evaluating and defining the role of each channel within the commercial strategy considering profitability, coverage, growth, and customer experience.