Senior Specialist - B2b Growth Marketing

Wood Mackenzie

Gurugram, IN, United States
Onsite
B2b marketing experience
Campaign management
Demand generation
This role is focused on strategizing, executing, and optimizing global campaigns to drive net-new customer acquisition within a specific vertical

Job Summary

  • This role is focused on strategizing, executing, and optimizing global campaigns to drive net-new customer acquisition within a specific vertical.
  • You’ll play a key role in generating high-quality leads, accelerating pipeline, and delivering measurable impact across the buyer’s journey.
  • As a key contributor within the growth marketing function, you'll collaborate cross-functionally with sales, product marketing, content, digital, and operations teams to execute campaigns that resonate with target personas and move prospects through the buyer’s journey.

Matching Summary

This role is focused on strategizing, executing, and optimizing global campaigns to drive net-new customer acquisition within a specific vertical.

Skills & Requirements

Must-have

  • B2B marketing experience
  • campaign management
  • demand generation
  • growth marketing
  • lead generation campaigns
  • digital marketing channels
  • marketing and sales tech stacks

Nice-to-have

  • vertical-focused B2B campaigns
  • ABM and intent-based marketing
  • cross-functional collaboration
  • global or matrixed environments

Key Requirements

  • 4-6 years of B2B marketing experience
  • Experience planning and executing lead generation campaigns
  • Strong understanding of digital marketing channels
  • Familiarity with marketing and sales tech stacks
  • Ability to develop campaign briefs
  • Excellent project management skills
  • Data-driven mindset

Work Rights

Not specified

Tailored Resume

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