Media Effectiveness & Analytics Manager

Haleon

10+ years of marketing analytics experience
Strong expertise in media effectiveness analysis
Advanced proficiency in data analytics tools
Haleon is a purpose-driven consumer company focused on everyday health

Job Summary

  • Haleon is a purpose-driven consumer company focused on everyday health.
  • The Media Effectiveness & Analytics Manager will assess media campaign effectiveness and provide actionable insights.
  • This role emphasizes collaboration and data integration to optimize marketing strategies.

Matching Summary

Haleon is a purpose-driven consumer company focused on everyday health.

Skills & Requirements

Must-have

  • 10+ years of marketing analytics experience
  • Strong expertise in media effectiveness analysis
  • Advanced proficiency in data analytics tools

Nice-to-have

  • Experience with e-commerce and D2C models
  • Ability to collaborate with cross-functional teams
  • Familiarity with marketing technology platforms

Key Requirements

  • Bachelor's degree in business analytics or related field
  • Experience with attribution models and media mix modeling
  • Understanding of performance marketing metrics

Work Rights

Not specified

Tailored Resume

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