The role owns campaign management across Dentsu clients within the Addressable team, ensuring campaigns serve correctly and tracking is accurate
Job Summary
The role owns campaign management across Dentsu clients within the Addressable team, ensuring campaigns serve correctly and tracking is accurate.
It provides technical expertise to communicate campaign progress and resolve issues while contributing to best practices and campaign effectiveness improvements.
The position involves building campaign proposals aligned with advertiser goals and supporting internal teams with consultative ideas to enhance business pitching and campaign performance.
Matching Summary
The role owns campaign management across Dentsu clients within the Addressable team, ensuring campaigns serve correctly and tracking is accurate.
Skills & Requirements
Must-have
Programmatic campaign management
Technical expertise in ad technology
Revenue forecasting and billing
Data export and integration from ad servers and DSPs
Collaboration with internal media teams
Campaign proposal development
Nice-to-have
Consultative communication skills
Knowledge of programmatic ecosystem trends
Cross-team collaboration for pitching and campaign improvement
Key Requirements
Experience with programmatic advertising
Ability to provide detailed revenue forecasts
Strong technical knowledge of ad technology
Experience in campaign data analysis and reporting