Specialist, Marketing - Content Services

IHG

Guadalajara, Mexico
Hybrid
Seo strategy
Keyword research
On-page optimization
IHG is seeking a Specialist in Marketing - Content Services to support their Field Marketing organization, focusing on SEO strategy, copywriting, and hotel website content management. The role requires 2-5 years of experience in marketing and project management, with strong communication skills in English

Job Summary

  • This role is focused on SEO strategy, copywriting, and management of hotel website content.
  • Perform keyword research to identify high-value search phrases driving qualified traffic, and optimize on-page elements such as title tags and meta descriptions.
  • We provide a wide range of benefits designed to help you live your best work life.

Matching Summary

Match Score: 85

IHG is seeking a Specialist in Marketing - Content Services to support their Field Marketing organization, focusing on SEO strategy, copywriting, and hotel website content management. The role requires 2-5 years of experience in marketing and project management, with strong communication skills in English.

Skills & Requirements

Must-have

  • SEO strategy
  • keyword research
  • on-page optimization
  • content updates
  • brand tones of voice

Nice-to-have

  • digital activities benchmarking
  • social media marketing
  • email marketing
  • offer management

Key Requirements

  • 2-5 years of experience
  • Bachelor's or master's degree
  • Excellent written and verbal communication in English
  • SEO analysis and performance analysis experience preferred

Work Rights

Not specified

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