Me2Works is seeking a detail-oriented Brand Manager for their pharmaceutical division, requiring 3-5 years of experience in brand management or trade marketing. The role involves executing brand strategies, leading product launches, and analyzing market insights to drive business growth
Job Summary
The Brand Manager will manage and streamline brand strategy for diverse healthcare supplement products, executing annual brand plans across ATL, BTL, and Digital.
Key responsibilities include leading New Product Innovation (NPI) and packaging changes, analyzing market insights, and monitoring performance KPIs.
The role requires 3-5 years of experience in Brand/Trade Marketing, proficiency in Excel and PowerPoint, and professional fluency in English and Chinese.
Matching Summary
Match Score: 85
Me2Works is seeking a detail-oriented Brand Manager for their pharmaceutical division, requiring 3-5 years of experience in brand management or trade marketing. The role involves executing brand strategies, leading product launches, and analyzing market insights to drive business growth.
Skills & Requirements
Must-have
Brand management in pharmaceutical industry
Execute annual brand plans
Lead NPI and packaging changes
Analyze sales data and competitor trends
Monitor KPIs and budget management
Oversee content localization
Partner with agencies and sales teams
Nice-to-have
Detail-oriented and proactive
Manage multiple projects under tight deadlines
Translate consumer insights into actionable proposals
Key Requirements
3+ years exp. in brand management
Bachelor’s degree in Marketing, Business, or Communications