Assist in category strategy development by integrating local channel opportunities and competitive situations to support regional category execution priorities
Job Summary
Assist in category strategy development by integrating local channel opportunities and competitive situations to support regional category execution priorities.
Develop sales execution plans to increase conversion rates using local shopper insights and track shopper behavior trends across different channels to support precise matching of promotion and display resources.
Coordinate and integrate national activity plans, optimizing them for local market implementation, and supervise the entire activity process to ensure KPI alignment and continuous plan optimization.
Matching Summary
Assist in category strategy development by integrating local channel opportunities and competitive situations to support regional category execution priorities.
Skills & Requirements
Must-have
Channel insight and conversion
Regional opportunity identification
Data-driven forecasting
Promotional activity coordination
Investment efficiency management
Nice-to-have
Proactive and collaborative
Clear goal orientation
Adaptable to frequent travel
Key Requirements
Bachelor's degree in Marketing, Economics, Management