The Senior Manager Integrated and Strategic Brand Marketing is responsible for defining and executing the national marketing strategy for Building Automation / Controls solutions, aligning brand positioning, demand generation, and market education to drive commercial growth
Job Summary
The Senior Manager Integrated and Strategic Brand Marketing is responsible for defining and executing the national marketing strategy for Building Automation / Controls solutions, aligning brand positioning, demand generation, and market education to drive commercial growth.
This role partners closely with Sales, Product Management, and Field leadership to ensure consistent market messaging, strong specification influence, and effective go‑to‑market execution across regions.
Employees are eligible for benefits, including Health Care Benefits, Retirement Benefits, Time off and Leave, Disability, Life Insurance and Accidental Death and Dismemberment, and Tax-Advantaged Accounts.
Matching Summary
The Senior Manager Integrated and Strategic Brand Marketing is responsible for defining and executing the national marketing strategy for Building Automation / Controls solutions, aligning brand positioning, demand generation, and market education to drive commercial growth.
Salary
Base: $117,500.00 - $234,500.00 annually; Bonus/Equity: short-term cash incentives; Benefits: Health Care, Retirement, Time off, Disability, Life Insurance, Tax-Advantaged Accounts
Skills & Requirements
Must-have
national marketing strategy
brand positioning
demand generation
market education
commercial growth
sales enablement
thought leadership content
Nice-to-have
consultative selling
market intelligence
specification-driven industries
national or enterprise-level initiatives
Key Requirements
Bachelor's degree
7+ years of experience in marketing strategy or go-to-market roles
3+ years of experience supporting B2B sales environments