Account Executive

WGNO/WNOL

New Orleans, Louisiana, US
On-site
Digital advertising solutions
Commercial television
Local advertisers
WGNO/WNOL is seeking an Account Executive in New Orleans, Louisiana, to drive local advertising sales through television and digital marketing solutions. The ideal candidate will possess strong communication skills, experience in digital advertising, and a proven sales track record

Job Summary

  • The Sales Account Executive is responsible for generating available local advertising dollars for the station group through the sale of commercial television and digital marketing solutions to advertising agencies or local advertisers.
  • They should bring solutions to these businesses with Nexstar’s full suite of media and digital products.
  • The role requires prospecting, qualifying, developing, closing, and growing new digital advertising business, as well as planning and organizing a sales strategy.

Matching Summary

Match Score: 85

WGNO/WNOL is seeking an Account Executive in New Orleans, Louisiana, to drive local advertising sales through television and digital marketing solutions. The ideal candidate will possess strong communication skills, experience in digital advertising, and a proven sales track record.

Skills & Requirements

Must-have

  • digital advertising solutions
  • commercial television
  • local advertisers
  • sales strategy
  • needs analysis
  • in-person presentations
  • negotiate spot placement and rates
  • market expert
  • client issues or complaints
  • local businesses
  • MS Office products
  • computer proficiency
  • telephone proficiency
  • copier proficiency
  • scanner proficiency
  • modern office equipment
  • communication skills
  • negotiation skills
  • interpersonal skills
  • digital platforms knowledge
  • self-motivated
  • goal-oriented
  • team player
  • detail-oriented
  • problem solving skills
  • analytical skills
  • independent judgment
  • multi-tasking ability
  • digital sales and marketing
  • social media
  • streaming
  • SEM
  • targeted display or video
  • presentation experience
  • written communications
  • verbal communications

Nice-to-have

  • winning, positive culture
  • resilient and consistent
  • passion for the business
  • helping clients to be successful

Key Requirements

  • Valid driver’s license with an acceptable driving record
  • Bachelor’s degree in Marketing, Advertising, Mass Communications, or related field, or equivalent combination of education and/or work experience
  • Minimum one to two years’ experience in business-to-business sales, preferably in digital marketing or media
  • Digital advertising experience required
  • Strong track record of meeting or exceeding sales targets

Work Rights

Not specified

Tailored Resume

Cover Letter