Sr. Engagement Strategist, Marketing Applied Sciences

General Motors Australia & New Zealand

Base: $106,600 - $163,400; bonus: incentive pyy pr...
Fully remote
6+ years media/performance marketing analytics experience
Deep understanding of media performance kpis and attribution
Strong proficiency with powerpoint and advanced excel
The Sr. Engagement Strategist serves as a senior individual contributor and subject matter expert for marketing analytics, helping identify actionable insights across channels

Job Summary

  • The Sr. Engagement Strategist serves as a senior individual contributor and subject matter expert for marketing analytics, helping identify actionable insights across channels.
  • This role involves leading end-to-end delivery of campaign performance analyses by connecting paid media, website engagement, and audience strategy into a cohesive narrative.
  • General Motors offers a variety of health and wellbeing benefit programs including medical, dental, vision, retirement savings plans, and employee assistance programs.

Matching Summary

The Sr. Engagement Strategist serves as a senior individual contributor and subject matter expert for marketing analytics, helping identify actionable insights across channels.

Salary

Base: $106,600 - $163,400; Bonus: Incentive pay program based on company and individual performance; Benefits: Medical, dental, vision, HSA, FSA, retirement plan, life insurance, tuition assistance, vehicle discounts

Skills & Requirements

Must-have

  • 6+ years media/performance marketing analytics experience
  • Deep understanding of media performance KPIs and attribution
  • Strong proficiency with PowerPoint and advanced Excel
  • Proficiency with Power BI or Tableau for visualization
  • Excellent written and verbal communication skills

Nice-to-have

  • Experience in automotive or consumer product marketing
  • Understanding of Generative AI prompt design
  • Hands-on experience with Adobe Analytics and Google Analytics
  • Knowledge of campaign optimization strategies
  • Ability to work in a fast-paced collaborative environment

Key Requirements

  • Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or related field
  • 6+ years of experience in media/performance marketing analytics
  • No immigration sponsorship provided (US citizenship/PR required)

Work Rights

Must not require GM immigration sponsorship

Tailored Resume

Cover Letter