The Head, Marketing, Direct-to-Consumer, APAC is accountable for the overall marketing strategy and execution for Disney+ in the region, overseeing the full consumer funnel from awareness to retention
Job Summary
The Head, Marketing, Direct-to-Consumer, APAC is accountable for the overall marketing strategy and execution for Disney+ in the region, overseeing the full consumer funnel from awareness to retention.
This role involves developing and implementing best-in-class marketing plans, media strategies, and creative campaigns in partnership with local teams to drive sustained audience growth and engagement.
The position requires building marketing capabilities, fostering a culture of excellence, and providing coaching and development for DTC marketing team members.
Matching Summary
The Head, Marketing, Direct-to-Consumer, APAC is accountable for the overall marketing strategy and execution for Disney+ in the region, overseeing the full consumer funnel from awareness to retention.
Skills & Requirements
Must-have
SVOD marketing experience
Subscription services knowledge
Brand building expertise
Content marketing expertise
Media strategy and planning
Creative campaign leadership
Nice-to-have
Innovative and inclusive culture
Collaborative stakeholder management
Data-driven decision making
Cross-functional collaboration
Key Requirements
Minimum 15 years of marketing experience
Executive-level marketing roles
Experience in SVOD, streaming, technology, media, or entertainment