Associate Director, Customer Marketing & Agency Activation

AIA

10 years insurance industry experience
Agency activation strategy leadership
Sales tool design and execution
The role involves leading the overall Agency Activation strategy to strengthen agency engagement and drive sales productivity across regions

Job Summary

  • The role involves leading the overall Agency Activation strategy to strengthen agency engagement and drive sales productivity across regions.
  • You will partner strategically with Marketing, Product, and Sales Heads to shape proposition positioning and ensure effective execution of activation programs.
  • The position requires managing a diverse team while building strong partnerships with regional directors and key distribution leaders to achieve targets.

Matching Summary

The role involves leading the overall Agency Activation strategy to strengthen agency engagement and drive sales productivity across regions.

Skills & Requirements

Must-have

  • 10 years insurance industry experience
  • Agency activation strategy leadership
  • Sales tool design and execution
  • Data-driven campaign analysis
  • Stakeholder management across regions

Nice-to-have

  • Strong presentation and interpersonal skills
  • Proactive and organizational abilities
  • Mandarin or Tamil language skills
  • Product concept development input
  • Cross-departmental collaboration experience

Key Requirements

  • Bachelor's degree in any discipline
  • Minimum 10 years relevant working experience
  • Proficiency in English, Bahasa Malaysia, and Microsoft Office

Work Rights

Not specified

Tailored Resume

Cover Letter