Senior Director, Integrated Marketing

Covetrus Software Services

Remote
Base: $155,100-$221,500; bonus/equity: variable in...
Fully remote
B2b demand generation programs
Account-based marketing expertise
Integrated marketing campaigns
Covetrus Software Services is seeking a Senior Director of Integrated Marketing to lead marketing strategies aimed at enhancing demand and customer engagement within the veterinary sector. The role involves integrating marketing efforts with sales and product teams, focusing on measurable business outcomes

Job Summary

  • Covetrus is a global animal-health technology leader dedicated to empowering veterinary practice partners to improve health and financial outcomes.
  • The Senior Director of Integrated Marketing will lead demand generation, account-based marketing, content strategy, and customer growth initiatives to drive measurable business outcomes.
  • The company offers benefits including 401k with company match, paid time off, health and dental benefits, parental leave, and pet insurance.

Matching Summary

Match Score: 85

Covetrus Software Services is seeking a Senior Director of Integrated Marketing to lead marketing strategies aimed at enhancing demand and customer engagement within the veterinary sector. The role involves integrating marketing efforts with sales and product teams, focusing on measurable business outcomes.

Salary

Base: $155,100-$221,500; Bonus/Equity: Variable Incentive for Sales Positions; Benefits: Health, dental, vision, 401k match, paid leave, pet insurance

Skills & Requirements

Must-have

  • B2B demand generation programs
  • Account-based marketing expertise
  • Integrated marketing campaigns
  • Cross-functional collaboration with sales and product
  • Data-driven marketing optimization
  • Veterinary industry marketing
  • Multi-channel go-to-market execution

Nice-to-have

  • Strong executive presence
  • Exceptional storytelling and writing
  • Experience in SaaS or healthcare
  • Mentoring and leading marketing teams
  • Strategic and operational balance
  • Customer insights leveraging
  • Marketing ROI improvement

Key Requirements

  • 10+ years B2B marketing experience
  • 5+ years leadership experience
  • Proven demand generation and ABM success
  • Experience with digital, content, events, media channels
  • Strong communication and planning skills
  • Experience working with sales and cross-functional teams
  • Not specified

Work Rights

Not specified

Tailored Resume

Cover Letter