Fleetio is seeking a Director of Marketing Operations to drive strategic initiatives that enhance marketing effectiveness and revenue growth in their rapidly expanding software company. The ideal candidate will possess extensive experience in marketing operations, particularly in a B2B SaaS environment, and will play a critical role in optimizing systems and data to support scalable demand generation and lifecycle marketing
Job Summary
Fleetio is seeking a leader to evolve Marketing Operations into a proactive, insight-driven engine that powers predictable growth.
This role will own the systems, data, lifecycle design, and operating model ensuring Marketing is a measurable, optimized, and forecastable driver of pipeline and revenue.
The position requires deep expertise in Marketo and Salesforce integration, funnel analytics, attribution modeling, and leading high-performing operations teams.
Matching Summary
Match Score: 85
Fleetio is seeking a Director of Marketing Operations to drive strategic initiatives that enhance marketing effectiveness and revenue growth in their rapidly expanding software company. The ideal candidate will possess extensive experience in marketing operations, particularly in a B2B SaaS environment, and will play a critical role in optimizing systems and data to support scalable demand generation and lifecycle marketing.
Skills & Requirements
Must-have
Marketing Operations roadmap
Demand engine design
Funnel analytics and reporting
Marketing technology architecture
Cross-functional alignment
Data governance and taxonomy
Nice-to-have
Proactive revenue architect
Insight-driven engine
AI automation opportunities
Key Requirements
8+ years in Marketing Operations or GTM Operations
Experience scaling B2B SaaS from 100M ARR to 300M+ ARR
Deep expertise optimizing Marketo ↔ Salesforce
Strong command of funnel analytics and multi-touch attribution
Experience building and leading high-performing teams