The Manager, Paid Media leads the strategy, execution, and optimization of integrated paid media campaigns for B2B clients, partnering closely with client and account teams
Job Summary
The Manager, Paid Media leads the strategy, execution, and optimization of integrated paid media campaigns for B2B clients, partnering closely with client and account teams.
Key responsibilities include developing paid media strategies across the full paid media landscape, planning and optimizing campaigns, and advising clients on how paid media supports broader integrated marketing strategies.
Success factors include 4-6 years of digital marketing experience with a strong focus on paid media, agency experience with B2B clients, and hands-on campaign management across various platforms.
Matching Summary
The Manager, Paid Media leads the strategy, execution, and optimization of integrated paid media campaigns for B2B clients, partnering closely with client and account teams.
Skills & Requirements
Must-have
Paid search and paid social campaigns
Programmatic display and video advertising
Account-based marketing (ABM) platforms
Lead generation and demand generation strategies
Data analysis and performance reporting
Nice-to-have
Client relationship management
Mentoring junior team members
Staying ahead of digital media trends
Key Requirements
4-6 years of digital marketing experience
Agency experience with B2B clients
Hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads Manager
Experience with programmatic platforms and native advertising networks