Senior Director, Experience Design & Connection Planning - Sparkling Flavors

Coca-Cola

Shanghai, China
Fully remote
End-to-end consumer and shopper experiences
Brand ambition with creative, media, and commerce execution
Scalable experience ecosystems
This role shapes scalable experience ecosystems that enhance relevance, accelerate conversion, and build long-term brand equity across a dynamic and evolving portfolio

Job Summary

  • This role shapes scalable experience ecosystems that enhance relevance, accelerate conversion, and build long-term brand equity across a dynamic and evolving portfolio.
  • Lead the integration of brand business strategy and creative direction into cohesive, consumer-centric brand ecosystems that leverage owned, earned, shared, and paid channels as well as distinctive brand assets.
  • Be embraced for who you are and empowered to use your voice to help others find theirs.

Matching Summary

This role shapes scalable experience ecosystems that enhance relevance, accelerate conversion, and build long-term brand equity across a dynamic and evolving portfolio.

Skills & Requirements

Must-have

  • end-to-end consumer and shopper experiences
  • brand ambition with creative, media, and commerce execution
  • scalable experience ecosystems
  • modern engagement solutions
  • human-centered design thinking

Nice-to-have

  • growth mindset
  • curious, empowered, inclusive and agile
  • continuous learning
  • diverse & inclusive culture

Key Requirements

  • At least 12 years Marketing, media, and leadership experience
  • Experience with connections, digital marketing, media strategy
  • Experience in working in consumer and shopper/commercial plans
  • Experience working in cross-functional teams
  • Expertise in working with different external partners
  • Communicating, influence and negotiate across multiple stakeholders

Work Rights

Not specified

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