Head Of Brand & Communications Planning

Barclays

Glasgow, United Kingdom
Develop and implement marketing strategies
Brand and marketing communications planning
Data and insights leveraging
Lead the strategic communications planning process, translating brand and business priorities into an integrated communications plan

Job Summary

  • Lead the strategic communications planning process, translating brand and business priorities into an integrated communications plan.
  • Ensure all communications are insight-led and build a clear and compelling narrative for target audiences.
  • Contribute to or set strategy, drive requirements, and make recommendations for change, managing resources, budgets, and policies.

Matching Summary

Lead the strategic communications planning process, translating brand and business priorities into an integrated communications plan.

Skills & Requirements

Must-have

  • Develop and implement marketing strategies
  • Brand and marketing communications planning
  • Data and insights leveraging
  • Stakeholder management and influencing senior leaders
  • Communications planning and creative development

Nice-to-have

  • Financial services industry understanding
  • People leadership and performance management
  • Risk and controls management
  • Digital and technology acumen

Key Requirements

  • Experience with large-scale brands
  • Experience in communications planning
  • Experience influencing senior leaders
  • Experience leveraging customer data
  • Experience in comms planning and creative development

Work Rights

Not specified

Tailored Resume

Cover Letter