As the SK-II Brand Manager, you will own end-to-end brand activation and growth strategies—shaping innovative consumer experiences, orchestrating high-impact events across Travel Retail markets, and pioneering digital campaigns across different regions
Job Summary
As the SK-II Brand Manager, you will own end-to-end brand activation and growth strategies—shaping innovative consumer experiences, orchestrating high-impact events across Travel Retail markets, and pioneering digital campaigns across different regions.
Your role is pivotal in driving brand equity, market penetration, and conversion excellence along the entire consumer journey.
You will report directly to the Brand Director and collaborate closely with cross-functional teams including Analytics & Insights, Sales, Communications, Finance, Creative Agencies, and Retail Partners to deliver cohesive commercial plans tailored for regional nuances and target consumer segments.
Matching Summary
As the SK-II Brand Manager, you will own end-to-end brand activation and growth strategies—shaping innovative consumer experiences, orchestrating high-impact events across Travel Retail markets, and pioneering digital campaigns across different regions.
Skills & Requirements
Must-have
End-to-end brand activation planning
Digital marketing and campaigns
Consumer journey strategies
Stakeholder management
Travel retail markets
Nice-to-have
Strong strategic thinking
Collaborative partnerships
Agile budget reallocation
Social buzz generation
Key Requirements
Bachelor's degree in Marketing or Business
1-3 years of brand management experience
Proficient in Mandarin
China social media and digital landscape knowledge