Merkle is seeking a Senior SEO Executive who will be responsible for implementing SEO initiatives to enhance client performance, focusing on both traditional search engines and generative AI platforms. The ideal candidate should have 4-7 years of hands-on SEO experience, strong technical skills, and a proactive approach to emerging search behaviors
Job Summary
Drive end-to-end organic visibility across search engines and generative AI platforms by leading advanced keyword strategy, technical optimization, and content direction.
Manage GEO (Generative Engine Optimization) initiatives, including LLM persona testing and answer optimization, while monitoring performance across traditional SEO and emerging generative channels.
Collaborate with cross-functional teams to align SEO/GEO initiatives with business objectives and ensure consistent brand presence across search, AI assistants, and multimodal platforms.
Matching Summary
Match Score: 85
Merkle is seeking a Senior SEO Executive who will be responsible for implementing SEO initiatives to enhance client performance, focusing on both traditional search engines and generative AI platforms. The ideal candidate should have 4-7 years of hands-on SEO experience, strong technical skills, and a proactive approach to emerging search behaviors.
Skills & Requirements
Must-have
Generative AI platforms
Technical SEO audits
E-E-A-T optimization
Competitive and intent analysis
LLM persona testing
Nice-to-have
Passion for emerging search behaviours
Adaptable and proactive mindset
Curious about AI interfaces
Key Requirements
4–7 years of hands-on experience in SEO
Exposure to Generative Engine Optimization (GEO)
Proficiency with SEO tools (GSC, GA4, Screaming Frog, Ahrefs, SEMrush)
Experience collaborating with product, content, engineering, data, UX, or media teams