New /social media and influencer-led communications
Outstanding relationships with key target media
The successful candidate will be able to lead agencies and cross-functional teams to adopt new ways of PR
Job Summary
The successful candidate will be able to lead agencies and cross-functional teams to adopt new ways of PR.
This person will lead earned Communications activities, from strategic planning to execution of campaigns that support commercial objectives and drive storytelling/thought leadership coverage that enhances Dyson’s reputation.
Establish strong Dyson credentials in Japan through earned media, proactive contact with relevant media and influencers, and grow Dyson’s share of voice and reputation in key spaces with related earned social / influencer activities.
Matching Summary
The successful candidate will be able to lead agencies and cross-functional teams to adopt new ways of PR.
Skills & Requirements
Must-have
lead agencies and cross-functional teams
new /social media and influencer-led communications
outstanding relationships with key target media
lead earned Communications activities
strategic planning and execution of campaigns
drive storytelling/thought leadership coverage
Nice-to-have
innate ability to tell inspiring stories
challenge previous PR ‘norms’
strong resilience and collaborative behaviours
proactive, out of the box thinker
entrepreneurial, trying new ways
agile, flexible, resilient
Key Requirements
Minimum 7 years of PR/Communications experience
expertise in Product PR and Brand PR
Digital communication and/or experience with digital media/social influencers