Workday is seeking a Principal, Workday Marketplace Marketing Lead who will drive marketing strategies to enhance the growth and adoption of its Marketplace. The role involves collaborating across various teams to optimize marketing efforts for partner-built solutions, ensuring they align with Workday’s broader product narrative
Job Summary
This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
The position requires designing and executing co-marketing programs with priority partners to increase customer discovery of solutions.
Workday offers a flexible work approach requiring at least 50% time in-office or with customers/partners per quarter.
Matching Summary
Match Score: 85
Workday is seeking a Principal, Workday Marketplace Marketing Lead who will drive marketing strategies to enhance the growth and adoption of its Marketplace. The role involves collaborating across various teams to optimize marketing efforts for partner-built solutions, ensuring they align with Workday’s broader product narrative.
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem or marketplace marketing
Pipeline and revenue impact delivery
Co-marketing program design and execution
Marketing funnel optimization and analytics
Nice-to-have
Experience with cloud ecosystems like AWS or Salesforce
Strong storytelling and cross-functional collaboration
Hands-on experimentation and conversion optimization
Ability to translate technical solutions into value propositions
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record of pipeline or revenue impact
Experience within partner ecosystems or technology marketplaces