Retail Marketing Manager (fl, Tn, Ga)

Lithia & Driveway (LAD)

South Florida, Tennessee & Georgia, US
$80,000-$125,000 annually py
On-site
Drive store performance
Customer loyalty initiatives
Data-driven guidance
Lithia & Driveway is seeking a Retail Marketing Manager to oversee marketing strategies for up to 25 dealerships in South Florida, Tennessee, and Georgia. The role focuses on driving customer loyalty, enhancing store performance, and fostering OEM partnerships while requiring significant travel

Job Summary

  • The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence.
  • This role involves strategic marketing oversight, designing and implementing customer loyalty initiatives, fostering OEM partnerships, and providing data-driven guidance to Store Leaders.
  • We offer best in class industry benefits including competitive pay, medical, dental and vision plans, paid holidays & PTO, and a 401(k) Retirement Plan.

Matching Summary

Match Score: 85

Lithia & Driveway is seeking a Retail Marketing Manager to oversee marketing strategies for up to 25 dealerships in South Florida, Tennessee, and Georgia. The role focuses on driving customer loyalty, enhancing store performance, and fostering OEM partnerships while requiring significant travel.

Salary

$80,000-$125,000 annually

Skills & Requirements

Must-have

  • Drive store performance
  • Customer loyalty initiatives
  • Data-driven guidance
  • Content and campaign management
  • Market adaptability

Nice-to-have

  • Entrepreneurial, high-performance culture
  • Growth Powered by People
  • Taking personal ownership
  • Having fun

Key Requirements

  • Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience
  • Strong understanding of the automotive industry
  • Experience using Google Analytics, CRM Systems, and Microsoft Office Suite
  • Proficiency in data analysis

Work Rights

Not specified

Tailored Resume

Cover Letter