Senior Strategist – Media Performance

GM

Hybrid
Paid media performance analysis
Develop measurement frameworks
Synthesize cross-channel analytics
Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem

Job Summary

  • Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem.
  • Partner with various teams to develop and execute measurement frameworks, synthesize cross-channel analytics, and deliver actionable insights.
  • Guide junior strategists and analysts, fostering best practices in media measurement and strategic planning.

Matching Summary

Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem.

Skills & Requirements

Must-have

  • paid media performance analysis
  • develop measurement frameworks
  • synthesize cross-channel analytics
  • digital analytics platforms expertise
  • SQL for data management
  • Power BI dashboard creation

Nice-to-have

  • creative measurement experience
  • brand equity analysis
  • demand space activation
  • Python for data analysis
  • Azure and Databricks familiarity

Key Requirements

  • 6+ years in media strategy or analytics
  • Bachelor's degree in Marketing or related field
  • Proficiency in SQL
  • Experience with Power BI or similar BI tools
  • Experience with media and creative agencies

Work Rights

Not specified

Tailored Resume

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