Not specified (likely in-office or hybrid based on company culture).
5+ years of marketing experience
Experience in lifecycle marketing
Strong analytical skills
TIAA is seeking a Director of Growth Marketing to develop and execute comprehensive marketing strategies aimed at generating demand and driving client growth. The ideal candidate will have extensive experience in lifecycle marketing, strong analytical skills, and the ability to lead cross-functional teams in a collaborative environment
Job Summary
The Director of Growth Marketing develops and executes comprehensive marketing strategies to generate demand and drive client growth.
This role leads wealth marketing acquisition while establishing measurement frameworks to optimize performance.
TIAA is committed to the well-being of associates, offering a comprehensive Total Rewards package.
Matching Summary
Match Score: 85
TIAA is seeking a Director of Growth Marketing to develop and execute comprehensive marketing strategies aimed at generating demand and driving client growth. The ideal candidate will have extensive experience in lifecycle marketing, strong analytical skills, and the ability to lead cross-functional teams in a collaborative environment.
Salary
Base: $105,000/yr - $147,000/yr; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
5+ years of marketing experience
experience in lifecycle marketing
strong analytical skills
experience with marketing automation platforms
Nice-to-have
customer-centric acquisition approaches
knowledge of financial services regulations
ability to manage complex initiatives
Key Requirements
Bachelor's degree in Marketing or related field
7–10+ years of progressive marketing experience
3–5+ years in financial services or regulated industry